Leading The Way In Mattress Innovation And Technology
For more than 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support.  Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “tuftless” mattress. Today, Serta is proud to offer a variety of exclusive features and design.

B.S. (Before Serta)
Man rested his head on anything from a pile of rocks and leaves to hay bails and horsehair. Suffice it to say, early man wasn’t a very good sleeper and took a long time to lull himself to sleep by performing mundane mental tasks like counting sheep.

1931
Original Guardian Knight, Sleeper Products, Inc. is formed as a consortium of 13 independent mattress manufacturers. That same year, they produced the industry’s first tuftless innerspring mattress… no tufts, valleys or buttons. It was the world’s first most comfortable mattress of many to come.

1933
Company changes its name to Serta Sleeper Products and moves corporate headquarters from Philadelphia to Chicago.

1937
A powerhouse was forming. Now with 35 manufacturers, Sleeper Products posted $10 million in sales… some 12% of total industry sales.

1940
The company name evolves to Serta, Inc.

1941-1945
As everyone feels the pinch of wartime shortages, Serta produces the “4-A Perfect Sleeper” with resourceful material substitutes.

1950s
Serta slants advertising toward growing trend in health consciousness. In response to consumer demand for firmer mattresses, the Serta pedic line is introduced with the tagline: “You sleep ON it, not in it.”

Serta grows TV advertising presence by sponsoring Bob Hope, The Today Show and The Tonight Show.

1960s
Americans are sleeping on Serta in droves. 39 plants and over $70 million in sales.

1970s
Serta was first to introduce a plusher Pillow Soft® mattress. This new construction countered the theory that you needed a hard mattress for proper back support.

Serta garners even more national attention by hiring screen siren Joey Heatherton as a spokesperson.

1980s
Progress marches on! Serta now has 43 manufacturing plants in six countries and 34 licensees.

Serta was first to use convoluted foam (egg crate foam) in the upholstery of its mattresses.

Another industry first! Serta introduced a continuous coil innerspring in its Serta Perfect Sleeper line that provided better support to the shoulders, back and hips.

1990s
Serta introduced the most significant comfort innovation in its history, Comfort Quilt®. A combination of fibers and convoluted foam in the quilt of the mattress, Comfort
Quilt helps to improve circulation, which reduces tossing and turning for a more restful night’s sleep.

Increasing durability, Serta introduced the Triple Beam® Frame. Three layers of prime lumber deliver more than twice the strength of traditional box spring frames.

Increased Serta’s plant capacity by more than 300%.

Sales top $500 million.

“We Make the World’s Best Mattress™” campaign is launched.

2000
Serta introduced the Serta Counting Sheep as the reluctant brand icons.

Serta introduced an all-new Perfect Night mattress with several “firsts” including:

  • The FreeFlex® Innerspring – The most advanced innerspring in the world, it mirrors the shape of the human body and provides 63% more support where the body needs it most.
  • Sensifiber™ – An exclusive, temperature-regulating fiber that helps to keep a comfortable sleeping surface throughout the night.
  • Quad Beam Frame – Four layers of prime lumber deliver more than twice the strength of regular wood frames.

Serta Indonesia has established.

2002
Serta US wins a Gold Effie for its Serta Counting Sheep advertising campaign.

2003
Serta becomes the first national mattress brand to offer a flame-retardant system in its mattresses.

2004
Serta introduces FireBlocker.

2006
Serta launches the Serta Pedic Collection of innerspring mattresses.

2007
Serta Indonesia launches the Embroidery™ mattress collection of innerspring and all-foam mattresses, including :

  • KoolComfort™ – a viscoelastic foam with more open cell structure , therefore giving you the “cool” feeling when you touch it and relieves pressure points. Suitable for tropical climates.
  • Continous Spring – The most advanced innerspring in the world, this feature distributes the body weight equally though the length direction of the mattress while minimizing the pressure on the backbone, improving the relaxation of your muscles and tendons.
  • ActiveGuard™ – Captures humidity inside the mattress, eliminates dust mites and inhibits the growth of mold’s and harmful bacterias, keeping your mattress more hygienic.

Serta Indonesia supplied to Lagoon The Luxury Collection Bali and Sheraton Bandung.

2008
The beloved Serta Counting Sheep are named Advertising Icon of the Year in US.

Serta Indonesia supplied to Park Avenue Hotel, Singapore and Westin Langkawi.

Serta Indonesia has trusted by Hilton chain hotel to supply to many hotels around the world.

2009
Serta Indonesia introduces the Life Balance mattress collection with several “firsts” including:

  • Fresssh! Guarantee – The most optimal moisture absorption in the world, it fast absorption of body moisture and the distribution of the moisture over the entire top panel of the mattress increases the evaporation surface of the mattress significantly. Due to this increased evaporation surface, your mattress remains longer hygienic and dry. It will keep your mattress hygienic so you can sleep in a clean and healthy environment.
  • Airflow™ Technology – specially designed to allow your mattress to “breathe”. When you fall asleep your body temperature drops and during this process you lose body moisture. A person loses body moisture. A person loses an average of 350 cc moisture each night. All that moisture needs to be able to evaporate in a natural way. Active mattress ventilation will further improve the ventilation process.  Airflow™ Technology will keep your body at an ideal constant temperature, providing you a deeper sleep.

Serta Indonesia supplied to Hilton Hotel Guam, W Hotel Bali, St. Regis Bali.

2010
Serta redesigns its flagship mattress, the Perfect Sleeper, with input from the National Sleep Foundation, specifically to address 5 common sleep problems; the Perfect Sleeper becomes the Official Mattress of the National Sleep Foundation.

Serta Indonesia supplied to Double Tree Hotel Kuala Lumpur.

2011
Serta Indonesia received a 100 years License from Serta USA.

Serta Indonesia supplied to Conrad Hotel, Venetian Macao, Hilton Hanoi, Maldives Halaveli Hotel, Park Royal Saigon.

 

 
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