PT. Duta Abadi Primantara

PT. Duta Abadi Primantara was established in 1990. With a comprehensive distribution in Indonesia, including Java, Sumatra, Sulawesi, Bali, NTT, Kalimantan, PT. Duta Abadi Primantara been growing ever since. For over 20 years, PT. Duta Abadi Primantara has served Indonesia market who need mattresses and bedding accessories for their quality of sleep and continue to increase along with economic development, coupled with the needs of the hospitality division throughout Indonesia and overseas.

PT. Duta Abadi Primantara is committed to continue providing the best service, continue to innovate with the best technology that aims to provide a comfortable healthy sleep quality.


History of Serta International

Based in Illinois, United States, Serta® International are proud to produce the World's Best Mattress ™. In 1931, an assembly of independent mattress manufacturers joined forces. They realized that their future rested on the ability to compete with name recognition and advertising dollars of emerging national companies.

In 1933, the manufacturers organized their companies under one name Serta, and set national guidelines for the products they would make and market under that brand name.

In creating its flagship mattress, the Perfect Sleeper®, these entrepreneurs struck a powerful balance. They developed a nationally recognized brand as well as a network of local companies dedicated to growing their retail partners’ businesses.

Leading The Way In Mattress Innovation And Technology

For more than 80 years, Serta has been making consistent investments into the highest quality and most innovative features to ensure that every mattress set we manufacture delivers superior comfort and support. Throughout its history, Serta has been an industry leader, offering many product “firsts” – including the world’s first-ever “turtles” mattress. Today, Serta is proud to offer a variety of exclusive features.


Serta Indonesia

Now, Serta® Indonesia has a distribution network consisting of:

Serta® Gallery in the Shopping Center across Indonesia, Counter located in the Department Store of Indonesia, AGM (American Giant Mattress) spread in major cities of Indonesia, Furniture store as an Authorized Dealer.

Serta® branch offices in Indonesia include:

  • Pekanbaru
  • Palembang
  • Lampung
  • Jakarta
  • Bandung
  • Semarang
  • Surabaya
  • Denpasar
  • Samarinda
  • Manado
  • Makasar
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